Is SEO dead or is Google still using it to rank your website?

After reading this article you will be able to judge for yourself if search engine optimization is really dead or not. Do you know what above the fold means? This is a great start to understand the complexity of digital marketing. Above the fold is referred to the top section of a given web page. That could be the above area of your website but in this case in respect to SEO above the fold implies what are the results that come from search before scrolling down. A way to simplify the importance of this is going back to business basics which is location. Every brick and motor business understands that location is crucial. If your customers can’t find you or don’t see your location how do you expect to stay in business or better yet scale. 

Did you know that many customers looking for a product or service online wont scroll down? Whatever the results are for a given business, product, or service that pops above the fold is what a customer will normally click on. I think by now we understand that above the fold is a valuable piece of digital real estate no matter what your niche is. This is where the contradictions start.

Many argue that the only way to win the online game is to guarantee the position your business is in by using ads. Google is one of the main search engines that understands the value of that piece of real estate and offer everybody that has a website that complies within their guidelines to place ads for their customers. That is right, the viewers are really Google’s customers first and for the right price you could pay for their attention. By developing a PPC, which stands for paid per click, marketing campaigns a given business could benefit having their ads above the fold where potentially traffic could be funneled to a given website or landing page. Enfasis on the word potential because Im sure all of us at one point or another have seen the word ad and by default scroll to see what other results pop up below the fold that are not ad driven. This where SEO stands its ground. 

Organically what position is your website in comparison to the competition? What position is the business in Google Maps?  Even though the majority stay above the fold what happens to the ones that do scroll down? Well if your business if on page 18 based on that given keyword search I have sad news for you that your organic traffic wont be promising. That is why having your business website on Page 1 is crucial. The issue is that for a website to rank on Page 1 especially for local search is not as easy that people think. There are many factors at play to out rank your competition especially if your competition has hired a digital marketing agency that knows what they are doing. That is why hiring the right digital marketing agency is a great investment to your business. Leave it to the professionals that have the ability to analyze your market and could develop a plan to place your business above the fold by having the right PPC marketing campaign and with time place your business domain on page 1 by implementing SEO strategies. What are those SEO strategies? Well we will leave that for another blog article.